Technical Tips

Product photography image optimisation - The finished photographic images we supply to you are normally your master files. They will likely have a large file size, as they will be supplied at our highest quality and resolution settings. They may need to be optimised depending on how you intend to use them.

Product photography colour management - RGB (red, green & blue) or CMYK (cyan, magenta, yellow & black) colour spaces are one of the things which determine how accurite an images colours appear on a monitor screen or in print.

Product photography image naming for SEO - Using keyword rich image file names which are relevant to your web page and describe the image subject may help your SEO page ranking a little as opposed to meaningless product codes or numbers like abc01.jpg.

Automatically resizing images - If you have a large number of product photography and packshots images which need to be resized or the file format change and you don’t wish to laboriously work through them individually there is normally automation built into most editing software.

Which image editor software - To work with and optimise product photography and packshot images you will need an appropriate software application. We use the full Photoshop application ‘Adobe Photoshop CC’ but this may be an overkill for most people.

Monitor profile - When you view a product photography image on a web page, what you actually see is partly determined by a profile controlling the brightness, contrast and colour balance of your monitor or screen.

Product photography image optimisation work flow - Once you have resized your images to the websites final required pixel (px) dimensions and before you upload them to your site. You need to reduce the file size as much as possible using a ‘Save for Web’ Processor.

The subject of image resolution can cause confusion at times because the terminology ‘High Resolution’ and ‘Low Resolution’ are sometimes used to mean different things, such as, a large or small file, how many pixel per inch (ppi), how many dots per inch (dpi), the physical or usable image size or even if the product photography image is destined for use on the web or if its going to be printed.

There seems to be a limitless range of different image file formats available. Luckily most product photography situations only uses the following few.